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Grand Rapids, Michigan
USA

Rover Haven is a maker of custom shell cordovan watch straps. 

The Rover Haven Blog

Anatomy of a logo

Myron Erickson

Many Rover Haven customers have asked about the Rover Haven logo.  It is a trademarked device and reflects my love of cool watches,  especially British military issued watches.  If you look at the logo, you'll notice it's laid out like a watch's dial, with twelve major indices.  

The v in the word haven is inspired by a pheon, a form of the heraldic broad arrow.  A pheon has been used by the British government to mark government property since the time of Henry VIII.  I don't really collect artifacts from this period of time, but I just happen to love mid-20th century watch design, especially military watch design, and the pheon is found on some real classics.  Here it is on the dial of a beautiful 1974 CWC Royal Air Force issued chronograph. 

CWC 6BB Chronograph

CWC 6BB Chronograph

And here again on the dial of a 1970 Lemania chronograph.  

Lemania 6BB Chronograph

Lemania 6BB Chronograph

The equilateral triangle in the middle of the Rover Haven logo can also be found on a wide range of military watches.  From the German B-Uhren to British military classics like this Hamilton 6B...

Hamilton 6B, circa 1965

Hamilton 6B, circa 1965

...and this Smiths W10.

Smiths W10, circa 1969

Smiths W10, circa 1969

And starting soon, the inside of all Rover Haven straps will have the logo stamped on it.  I did it here on the outside of one of my straps just to see how it would look.

The new Rover Haven logo stamp. 

The new Rover Haven logo stamp. 

The meaning of the name Rover Haven is explained on the About section of my site, and pertains to our habitual rescuing of rovers, both the canine and automotive varieties. 

Top, Dash, and bottom, Zuzu and Nina, all rescued Border Collies.

Top, Dash, and bottom, Zuzu and Nina, all rescued Border Collies.

Edward the Black Prince, a rescued 1964 SIIA Rover. 

Edward the Black Prince, a rescued 1964 SIIA Rover. 

Thanks for reading the Rover Haven blog; your comments are always welcome.